Common Website Mistakes

A website is a window to the world, because of it you find your customers and your customer find you. It is mandatory to maintain and optimize for your customer and YES optimize in the way that your customers are liking it and turning into your business.

Now a days few basic questions come into the mind, Is my website optimized for mobile and tablet devices? have it connected the social media channels? Do I need a phone number so that customer can reach me without any hurdle? These are very common question or mistakes for a website.

If you try to maintain your website yourself, you may face many problems and may be you are wasting your time if you do not have any idea of maintaining the website with customer's prospect, here are some of the mistakes small businesses normally do-

Call to Action

What do you want your visitors to do with your website, If call to action is not there then customer will not know why they are visiting your website and what your company offers or what they need to do next to buy your services.

Poor website design

Small businesses do not spend good amount on design, or they design themselves they do not have a good design sense or may be good skillset, when a visitor see a poor design of the site he just click on "Cross" to go away or go for other website.

Poor Content

Small businesses owner write content for the website there selves because of it a visitor do not understand what website is offering, again it is a time consuming work but a big mistake.

No Metrics

They do not analyze the performance of the site. If you are not tracking  the website, you will never know what improvement should be there to improve and you also can track the progress of the site. There are lots of free tool to track the progress of the site.

Poor SEO

To help potential customers, there must be a good SEO of the site which can help to rank on Google and other search engines to appear on SERPs, or your prospects can find you easily. 30% of websites are not available on Google because of poor SEO.

No Social Media Links

There must be social media links so that your customer can share their experience, can share your products, can see your offers, if you put social media links on the site, your customer can see your social media channel's account easily.

No Mobile Optimization

60% websites are not compatible on mobiles. today, most of the people browsing or visiting the sites on mobile devices, small businesses are missing many customers because of this

No Designated IT Person

Small businesses try to save money and think that there website is secure but there are a good probability for security breaches, every cyber attack costs $8,669.48 (average). So there should  be an IT person who can care of security of the website. 

How to hire a best Website Development Company

There are lots of website solutions provider companies and their cost structure is always different. Some companies are charging hourly basis and others have project based pricing. And this pricing structure makes a client confused because some companies are charging high and some are less.

And yes it is a matter to get confused; building a website is like building a home, which will be renovated after some time. The biggest question comes to seller’s mind is which is the best party to hire.

How to hire a company-

There are many start-ups providing website services and may be they do not have company portfolio however they have great experience of building, designing the site and some have a list of portfolio. Startups are not bad at all but there may be some organizational problem come across the project. Big organization always charge more money, for example a small organization or start up will do a simple website in WordPress within $10 to $15 per hour, on the other hand a big company will charge $25 to $35 per hour or even more.  So why is there a huge difference in the cost? Here is answer , a big company have several employees such as a dedicated project manager, a designer, a senior developer, junior developer or may be trainees along with them overheads, there expenditures and many things..... Which is why they charge this much. In the same case a small company has a developer cum project manager, a designer, no more expenditure, no more overheads and YES they work with fewer margins too.  

When you are approaching a website development company project ask them for below mentioned information-

1-      Company size- it should be more than 15+ employee, does not matter if they have only 2 developers with skillset you are looking for.

2-       Portfolio- Work done by company or individual employees will help you to judge the qualification

3-      Price- Ask a minimum hourly price which will make you sure if it is within your budget

Provider must understand about your project

If you go for hourly based pricing, your company will give you an estimation of total hours for example a simple wordpress site will take 80 hours to complete but sometime it get exceed because of more requirement or company could not understood the requirement clearly, same comes for fixed priced job as well. So when you are hiring a company see if they are addressing your entire requirement at initial negotiation stage so that later they will work on project without any dispute.  

Website designing companies use to share a requirement specification document to client before starting the project which is also a kind of contract which means Provider Company will execute all whatever mentioned in the document and after approval of

client they start work on it.

So it is all up to your pre research about your project and second is your budget, your research will allow you to understand the service provider if they are eligible to execute your project as you want and budget will make you sure to give it to a best provider who can consult you very well. 

The time is always right to do the right thing

Yes! Martin Luther King Jr expressed his feelings of doing right things with this manner. Starting a new business or planning a new business after financial part you must think about a well designed website.

Making a responsive website is the need of time, if you are a start up and thinking to start a new business, I will suggest you to go for a responsive website which will help your audience to visit your website on their mobile or tablet devices.

Neat & Clean Design : Old fashion of the design is no more, now flat design is popular within the designers and coder a website designing  company knows what to deliver as per today's era, the old fashioned designing concept such as big curbs, dark gradients and all are not much popular now a days.

Mobile Application: You can build a mobile application for your business too, your customer will be connected with you every time by downloading your application in their mobile phone which certainly will help you to increase your revenue.

Mobile applications are build differently for different mobile phone categorize by their OS, for example Android, IOS, Black Berry etc. and it will cost you separately.

A consultation is needed for website and mobile application as per your business type, website analyst understands the need of application and recommend you for best website function and design as per your niche.

A New Website Era 2014

In 2013 we have seen how interaction medium changed so rapidly, smart phone and tablets communication made developers and website development companies to think with new prospect when designing the site so that maximum audience can access it, which means RWD(Responsive Website Development) is a requirement for today and every business is converting site in non responsive to responsive.

Because of this revolution in website design, designers have to adapt mobile technology, HTML5 strongly provides a solution, it is slow but has a trend "write once and run anywhere". Now most of the part of industry become familiar to design and code multiple device compatible websites.

Applications for mobile and tablet devices are growing very fast and small and large businesses are developing their mobile application for multiple devices. As we know more people have mobile phone than desktop with internet so business who still do not know the probability of this growing sector need to focus on this now.

In 2014 every one is expecting a new changes in website design and development field which will come up with a new era of IT field and as per Bill Gates, this year unexpectedly boom will come from backward countries. Their talent will come across to diversify a new era of technology.

India has lots of potential in IT field and entrepreneur are coming up drastically with new ideas, Indian talent will expected to contribute towards some big IT production. Indian National Elections are about to come in next 3 months and if we see the manifesto of the different parties everyone has a common which is to improve IT infrastructure, to improve technology and if new government works with this thought, there will be lots of to come from India itself.