Google Inorganic Search vs Organic Search

Google Adwords: You can list a your business with Google by paying a fee. There are many tools provide be Google to optimize paid search or Google Inorganic search marketing, you can research keywords from key planner tool, price for clicks vary from as lowest as $2 to $10 or more.

Organic Search: Business or blogs can be find on search engine result pages(SERPs) which is absolutely free, which comes through content and keywords. This scientific approach to appear web URL on search engine pages is called SEO or search engine optimization.

Understand that inorganic and organic searches are not same, even there are different research and analysis tools and tactics for both activities, one is PPC (Pay per click- where you pay for each click) and SEO and determine the content on your website. 

Basically, Adwords is the name of Google's tool which can be seen https://adwords.google.com/, but yes there are some advantage or disadvantages of Google Adwords, for example if you sell garments, you can run a campaign where you pay $2 to $5 per click however if you sell a Kindle of $.99, there is no use of using adwords because spending $2 to $5 is not worthy to sell a product of $.99. 

Only 25% searchers bother for paid ads on Google rest 75% goes for organic searches. Searchers want to see online content for there need and they know top results are paid results. Here are most important things -

1- Most of the people are searching online before going to buy anything, store  window shopping is dying now.

2- Mobile Searching is an emerging option for buyers now a days, they buy within 30 minuets of searching on their mobile phone.

Organic Search is free but if understand Google's guidelines or you can get help of search engine optimization services provider company which will help you to appear your website on SERPs and yes it takes time and continues activities of quality content to get appear with specific keywords. Although some providers says they can get site on rank with specific keywords within 1 month but make sure they use black hat techniques, they do not follow Google's guidelines which can make your website penalized. Here are few tips for you-

• Use only those keyword which have more searches, do not waste the time with low searches keywords.
• Write an unique content do not duplicate the content.
• Use keywords in the content
• Links should be proper with keywords, Google does not rank broken links
• Video is best way to rank on with certain keywords, use videos with linking the site links to rank.

As per me mid size and large size companies can spend money on Google Adwords but they also do SEO for organic results so SEO is a wonderful marketing tool to generate the business with limited money where you pay less money and get leads for long time and if you have $5000 for adwords campaign someone have $50,000 for same, which makes a lot of competition. 

The method you are willing to choose for you, Research a bit first, check your marketing budget and take decision and YES the MOST IMPORTANT choose a right provider, there are a lot of companies who provide Google Adwords Management Services but find a good as per your wisdom and research.