Tuesday, 4 February 2014

Common Website Mistakes

A website is a window to the world, because of it you find your customers and your customer find you. It is mandatory to maintain and optimize for your customer and YES optimize in the way that your customers are liking it and turning into your business.

Now a days few basic questions come into the mind, Is my website optimized for mobile and tablet devices? have it connected the social media channels? Do I need a phone number so that customer can reach me without any hurdle? These are very common question or mistakes for a website.



If you try to maintain your website yourself, you may face many problems and may be you are wasting your time if you do not have any idea of maintaining the website with customer's prospect, here are some of the mistakes small businesses normally do-

Call to Action

What do you want your visitors to do with your website, If call to action is not there then customer will not know why they are visiting your website and what your company offers or what they need to do next to buy your services.

Poor website design

Small businesses do not spend good amount on design, or they design themselves they do not have a good design sense or may be good skillset, when a visitor see a poor design of the site he just click on "Cross" to go away or go for other website.

Poor Content

Small businesses owner write content for the website there selves because of it a visitor do not understand what website is offering, again it is a time consuming work but a big mistake.

No Metrics

They do not analyze the performance of the site. If you are not tracking  the website, you will never know what improvement should be there to improve and you also can track the progress of the site. There are lots of free tool to track the progress of the site.

Poor SEO

To help potential customers, there must be a good SEO of the site which can help to rank on Google and other search engines to appear on SERPs, or your prospects can find you easily. 30% of websites are not available on Google because of poor SEO.

No Social Media Links

There must be social media links so that your customer can share their experience, can share your products, can see your offers, if you put social media links on the site, your customer can see your social media channel's account easily.

No Mobile Optimization

60% websites are not compatible on mobiles. today, most of the people browsing or visiting the sites on mobile devices, small businesses are missing many customers because of this

No Designated IT Person

Small businesses try to save money and think that there website is secure but there are a good probability for security breaches, every cyber attack costs $8,669.48 (average). So there should  be an IT person who can care of security of the website. 

Monday, 3 February 2014

Tuesday, 28 January 2014

How to Write Engaging Facebook Posts

Social media is greatest emerging tool for marketing of your business now a days, for small businesses who does not have enough money to hire an expert for social media optimization campaign can do it theirself however there are lots of companies globally, providing cheap social media optimization services, tough we have some tips for you to engage with your audience with the content you are posting.

1- Be Natural

People use facebook for fun, sharing funny images, ideas etc, no one wants to read boring posts by you so write natural posts with a great humor.

2- Relevancy in the posts

Write post which appeal for an immediate action if you dont then user will go to the next post and engage there.

3- Visualization 

Links and text updates does not do well on Facebook, Images are most engaging content on facebook, choose good images that fit with the facebook newsfeed.

4- Avoid too long post

Shorter is better, post of 80 characters are the best posts for facebook because no one has time to read an essay

5- With Emotion

Fill your posts with emotions because it allows people to engage with.

6- Questions

People love to give their opinion, ask questions to your audience so that they will engage with your page and posts, ASK EASY QUESTION, the best if you put a question at the end of your post

7- Quotes by Great People

Post quote text within the image, people always want to be inspired and share great people's thought.

8- Tone 

Use yourself, write every post with the tone of your voice which will certainly help you to get engage with people because your fans love your brand.

9- Links

Use full links, do not use shorten links because engagement with short links have been seen less than full links.

10- Understand Facebook Algorithm

Do not do distribution, some people ask to like and share their post, which is illegal as per Facebook algorithms, facebook can penalize this kind of posts.

Fill the contact form right if you need any consultation for your social media campaign.

Monday, 27 January 2014

How to hire a best Website Development Company

There are lots of website solutions provider companies and their cost structure is always different. Some companies are charging hourly basis and others have project based pricing. And this pricing structure makes a client confused because some companies are charging high and some are less.



And yes it is a matter to get confused; building a website is like building a home, which will be renovated after some time. The biggest question comes to seller’s mind is which is the best party to hire.
How to hire a company-

There are many start-ups providing website services and may be they do not have company portfolio however they have great experience of building, designing the site and some have a list of portfolio. Startups are not bad at all but there may be some organizational problem come across the project. Big organization always charge more money, for example a small organization or start up will do a simple website in WordPress within $10 to $15 per hour, on the other hand a big company will charge $25 to $35 per hour or even more.  So why is there a huge difference in the cost? Here is answer , a big company have several employees such as a dedicated project manager, a designer, a senior developer, junior developer or may be trainees along with them overheads, there expenditures and many things..... Which is why they charge this much. In the same case a small company has a developer cum project manager, a designer, no more expenditure, no more overheads and YES they work with fewer margins too.  

When you are approaching a website development company project ask them for below mentioned information-

1-      Company size- it should be more than 15+ employee, does not matter if they have only 2 developers with skillset you are looking for.
2-       Portfolio- Work done by company or individual employees will help you to judge the qualification
3-      Price- Ask a minimum hourly price which will make you sure if it is within your budget

Provider must understand about your project

If you go for hourly based pricing, your company will give you an estimation of total hours for example a simple wordpress site will take 80 hours to complete but sometime it get exceed because of more requirement or company could not understood the requirement clearly, same comes for fixed priced job as well. So when you are hiring a company see if they are addressing your entire requirement at initial negotiation stage so that later they will work on project without any dispute.  

Website designing companies use to share a requirement specification document to client before starting the project which is also a kind of contract which means Provider Company will execute all whatever mentioned in the document and after approval of
client they start work on it.


So it is all up to your pre research about your project and second is your budget, your research will allow you to understand the service provider if they are eligible to execute your project as you want and budget will make you sure to give it to a best provider who can consult you very well. 

Sunday, 26 January 2014

Google Inorganic Search vs Organic Search

Google Adwords: You can list a your business with Google by paying a fee. There are many tools provide be Google to optimize paid search or Google Inorganic search marketing, you can research keywords from key planner tool, price for clicks vary from as lowest as $2 to $10 or more.

Organic Search: Business or blogs can be find on search engine result pages(SERPs) which is absolutely free, which comes through content and keywords. This scientific approach to appear web URL on search engine pages is called SEO or search engine optimization.


Understand that inorganic and organic searches are not same, even there are different research and analysis tools and tactics for both activities, one is PPC (Pay per click- where you pay for each click) and SEO and determine the content on your website. 

Basically, Adwords is the name of Google's tool which can be seen https://adwords.google.com/, but yes there are some advantage or disadvantages of Google Adwords, for example if you sell garments, you can run a campaign where you pay $2 to $5 per click however if you sell a Kindle of $.99, there is no use of using adwords because spending $2 to $5 is not worthy to sell a product of $.99. 

Only 25% searchers bother for paid ads on Google rest 75% goes for organic searches. Searchers want to see online content for there need and they know top results are paid results. Here are most important things -

1- Most of the people are searching online before going to buy anything, store  window shopping is dying now.

2- Mobile Searching is an emerging option for buyers now a days, they buy within 30 minuets of searching on their mobile phone.

Organic Search is free but if understand Google's guidelines or you can get help of search engine optimization services provider company which will help you to appear your website on SERPs and yes it takes time and continues activities of quality content to get appear with specific keywords. Although some providers says they can get site on rank with specific keywords within 1 month but make sure they use black hat techniques, they do not follow Google's guidelines which can make your website penalized. Here are few tips for you-

  • Use only those keyword which have more searches, do not waste the time with low searches keywords.
  • Write an unique content do not duplicate the content.
  • Use keywords in the content
  • Links should be proper with keywords, Google does not rank broken links
  • Video is best way to rank on with certain keywords, use videos with linking the site links to rank.
As per me mid size and large size companies can spend money on Google Adwords but they also do SEO for organic results so SEO is a wonderful marketing tool to generate the business with limited money where you pay less money and get leads for long time and if you have $5000 for adwords campaign someone have $50,000 for same, which makes a lot of competition. 

The method you are willing to choose for you, Research a bit first, check your marketing budget and take decision and YES the MOST IMPORTANT choose a right provider, there are a lot of companies who provide Google Adwords Management Services but find a good as per your wisdom and research.




Wednesday, 22 January 2014

25 Worst Passwords of 2013

computer security
How many of us know about the password value, type etc. As per splash data 2013 very less people know about computer passwords. Nowadays we hear a lot about cyber crime, for example all money has been transferred from one account to another without consent of account owner. It happens because you give a chance to that cyber thief to steal your money and 90% it is because of PASSWORD.

Our laziness has been seen in 2013 that how we do care about the passwords, see a list of 25 worst-

1. 123456

2. password

3. 12345678

4. qwerty

5. abc123

6. 123456789

7. 111111

8. 1234567

9. iloveyou

10. adobe123

11. 123123

12. admin

13. 1234567890

14. letmein

15. photoshop

16. 1234

17. monkey

18. shadow

19. sunshine

20. 12345

21. password1

22. princess

23. azerty

24. trustno1

25. 000000

These all passwords are very easy to crack, a hacker can easily break the password and steal your valuable information.

Some tips for passwords-

  • Never use your name a a password for example if you are Mike then do not create a password as
  • mike1234, mike0000, mike0987 etc. 
  • Use Upper and Lower Case in your password combination
  • Use Special Characters
  • Change your password every week, fortnight.
  • The best practice of password is for Mike, use the name as reverse with special characters and numbers. to remember the number you may use your birth date in reversal format as yymmdd See the example below- EkiM#851230

This is just an example of creating a password which does not mean you have to create one for you as same as it is, make one which can be remember by you.

Finally, be serious for your passwords now since if user of internet are increasing day by day the people who search for a loop hole in a section are also increasing. 

Monday, 20 January 2014

The time is always right to do the right thing

Yes! Martin Luther King Jr expressed his feelings of doing right things with this manner. Starting a new business or planning a new business after financial part you must think about a well designed website.

Making a responsive website is the need of time, if you are a start up and thinking to start a new business, I will suggest you to go for a responsive website which will help your audience to visit your website on their mobile or tablet devices.

Neat & Clean Design : Old fashion of the design is no more, now flat design is popular within the designers and coder a website designing  company knows what to deliver as per today's era, the old fashioned designing concept such as big curbs, dark gradients and all are not much popular now a days.

Mobile Application: You can build a mobile application for your business too, your customer will be connected with you every time by downloading your application in their mobile phone which certainly will help you to increase your revenue.

Mobile applications are build differently for different mobile phone categorize by their OS, for example Android, IOS, Black Berry etc. and it will cost you separately.

A consultation is needed for website and mobile application as per your business type, website analyst understands the need of application and recommend you for best website function and design as per your niche.




Sunday, 19 January 2014

A New Website Era 2014

In 2013 we have seen how interaction medium changed so rapidly, smart phone and tablets communication made developers and website development companies to think with new prospect when designing the site so that maximum audience can access it, which means RWD(Responsive Website Development) is a requirement for today and every business is converting site in non responsive to responsive.

Because of this revolution in website design, designers have to adapt mobile technology, HTML5 strongly provides a solution, it is slow but has a trend "write once and run anywhere". Now most of the part of industry become familiar to design and code multiple device compatible websites.

Applications for mobile and tablet devices are growing very fast and small and large businesses are developing their mobile application for multiple devices. As we know more people have mobile phone than desktop with internet so business who still do not know the probability of this growing sector need to focus on this now.

In 2014 every one is expecting a new changes in website design and development field which will come up with a new era of IT field and as per Bill Gates, this year unexpectedly boom will come from backward countries. Their talent will come across to diversify a new era of technology.

India has lots of potential in IT field and entrepreneur are coming up drastically with new ideas, Indian talent will expected to contribute towards some big IT production. Indian National Elections are about to come in next 3 months and if we see the manifesto of the different parties everyone has a common which is to improve IT infrastructure, to improve technology and if new government works with this thought, there will be lots of to come from India itself. 

Friday, 17 January 2014

Why Social Media Marketing is Indispensable

Social media is dynamical everything however we tend to communicate, do business and skim our news.
The biggest amendment to business is that it's democratizing selling. Promoting your product or services is not any longer monopolized by mass media, costly printing companies or promoting agencies that controlled access to your customers and prospective audience.

You are currently absolved to produce and publish and market your own thirty second ads on YouTube and therefore the world will watch. Your brand currently has its own channel, is not it a great coming marketing era!!

Many businesses still haven't noticed the potential of modification as we have a tendency to move to a digital world. From a distance it's sort of a ripple on the ocean. That wave can before long reek disturbance unless you have got planned for its arrival.

So we want to embrace the globe of associate progressively digital and social internet. The solutions and answers square measure currently found on-line and not within the native library or university.

Accept the very fact that almost all folks can realize you or your business on a Google search, associate email from a colleague or your Facebook friend telling you on Facebook.

Social networks and social media square measure the game changers.

Why Should You Use Social Media Marketing?

The real power of social media promotion lies in its extension of your message because it is shared on associate exponential and low chafing internet however there are another reasons why you ought to step into the social media game.
  • It speeds up your complete message and story. Tweets may be sent during a second whereas publication of a leaflet takes weeks.
  • It is networking on steroids and connects you to customers and prospects globally
  • It makes self publication straightforward and spontaneous. If you own a smart phone and have a Facebook app, you “are” a publisher
  • It procures the ability of “World of Mouth”
  • It makes easy trust
  • Any one of those on their own is reason to throw your promoting chips on the social media table.